New Privacy Policy
Website Privacy Policy
Dehong (“we”, “us” or “Dehong”) takes your privacy seriously. As educators, we know the importance of trust. We have created this Privacy Policy so you can understand how we collect, process, use, store, share, transfer and otherwise disclose any Personal Data (see definition below) which you provide to us via this Website.
This Privacy Policy is applicable to the official website (each a “Website”) of Dehong (www.dehong.cn) and any school falling within the Dehong family of schools (“Dehong school”). Please read carefully and understand this Privacy Policy before you start to use our services. By clicking the button “I have read and agree to the Privacy Policy” and/or using the Website and the functions of the Website, such as filling in online forms and providing application information, you indicate that you fully understand and agree to the terms of this Privacy Policy and agree to authorize us to collect, process, use, store, share, transfer and otherwise disclose Personal Data that you provide to us within the scope of this Privacy Policy. Please discontinue use of the Website if you do not agree to any terms contained in this Privacy Policy.
Please make sure that you have the authority and full legal capacity for civil conduct to use the Website, to submit Personal Data as requested via the Website, and to authorize us to collect, process, use, store, share, transfer or otherwise disclose the Personal Data within the scope as described in this Privacy Policy. Please discontinue the use of the Website if you do not have the authority or full legal capacity for civil conduct.
PLEASE NOTE that there may be changes to this Privacy Policy from time to time, which will be posted on the Website. We will remind you of such changes through website announcements or by other reasonable means before such changes take effect. The revised Privacy Policy will replace the prior version of the Privacy Policy and will be legally effective on the date specified in the revised Privacy Policy. Without your consent, we will not reduce your rights under this Privacy Policy. If you do not agree to any of the revised terms, please discontinue the use of the Website before the revised Privacy Policy takes effect.
Personal Data Protection
All Personal Data is treated in strict confidence and is processed in accordance with applicable laws and regulations.
We will provide corresponding security measures according to existing technology to protect Personal Data and provide a reasonable assurance of security. We will endeavor to protect Personal Data from unauthorized access, disclosure, use, destruction, loss or divulgence. However, despite these security measures, please understand that the use of computer networks has inherent risks and there is no absolute guarantee of security on the Internet.
Provision of Accurate Information
You should ensure that the Personal Data you provide is true and accurate. We will not assume any legal liability arising from any inaccurate, unauthorized or false information that you provide. If you provide any Personal Data that belongs to others, you must ensure that their proper consent and authorization has been obtained.
Use of Cookies (text files temporarily stored in the browser) and similar technologies
When you visit the Website, non-personally identifiable data about you is automatically detected and logged by our servers. Typically, this will include your domain name and location, the page(s) visited, search terms and search engines used and the web browser used. Such information is used by us to monitor usage of the Website and to find ways of improving it.
The Website uses cookies. A cookie is a simple text file that we store on your computer or mobile device. These cookies allow us to store information about you which we can access when you visit our site in the future. This will enable us to provide you with a more user-friendly experience. The cookies we set are session cookies (from the website itself) and XSRF-token cookies (to prevent XSS attacks).
We may from time to time use targeting or advertising cookies to deliver ads that we believe are more relevant for you and your interests on third party platforms and websites. Such cookies remember what you have looked at on our Website and we may share this information with various third parties to provide targeted advertising on selected third party platforms.
If you wish to restrict or delete cookies already on your computer, you can do so through your browser. For more information on cookies and how to manage them, please visit www.allaboutcookies.org.
Minors
The Website is intended to be used by persons aged 18 and above. Persons under 18 years of age should view the Website with a parent or guardian. Prior consent of a parent or guardian is required whenever we collect Personal Data about a child under 18 years of age on the Website.
Personal Data that We Collect and Use
We may collect, process, use, store, share, transfer or otherwise disclose Personal Data you provide to us. We may request Personal Data from you via the Website:
- When you send enquiries about Dehong to us via the Website;
- When you subscribe for newsletters and other information about Dehong;
- When you or your child applies to a Dehong school via our online portal;
- When you request to schedule an open day or tour of a Dehong school; and
- When you or your child applies to any activity held in conjunction with or organized by any Dehong school.
If you do not disclose your Personal Data, we may not be able to provide you with our services which you have requested.
“Personal Data” means data saved in electronic form or otherwise that can be used independently or together with other information to identify a natural person or reflect the activities of a natural person. This may include name, date of birth, contact information and other information required for admissions purposes such as nationality, address, ID, visa, residency, language, education, medical, personal interests, dietary needs, learning and pastoral needs, preferences and accomplishments.
Personal Data Storage
In principle, all Personal Data will be stored within the legal jurisdiction in which it is collected. We may, however, provide services to you via resources and servers outside of your jurisdiction of residence and, due to Dehong’s operating and management requirements, we may transfer and store your Personal Data outside of your jurisdiction of residence with Recipients (defined below) to the extent permitted under applicable law.
We will continue to retain Personal Data that we collect for as long as is reasonably necessary to fulfill the original purpose of collection and as may be required under applicable law or business purposes.
Use and Disclosure of Personal Data
1. Purposes
The purpose for which Personal Data is collected and processed includes, but is not limited to the following:
- To manage the relationship with you and your child (e.g. to respond to your queries);
- To process applications for admission;
- To facilitate Dehong school related events (e.g. open day or visit to Dehong);
- To comply with any regulatory, audit or security related requirements;
- To send you direct marketing relating to Dehong (e.g. newsletters and advertisements regarding Dehong); and
- Any other purposes related to the smooth running of any Dehong school.
2. Sharing and Transfer of Personal Data
In order to fulfill the purposes described in this Privacy Policy and to serve you, we may share Personal Data with members of the Dehong and other Recipients (defined below) which are located in the United Kingdom, United States, Singapore, China (including Hong Kong, Macao and Taiwan) and other jurisdictions in which the Recipients have operations. We will only share and transfer Personal Data as is necessary, as subject to this Privacy Policy and will require these Recipients provide such Personal Data a standard of protection that is at least comparable to that under the applicable laws and regulations of the jurisdiction in which the relevant Dehong school operates.
“Recipients” may include but are not limited to: educational institutions, educational service providers, performing arts institutions, arts organisations, sport organisations, professionals (individuals as well as organisations) involved in teaching and learning at a Dehong school, data analysis service providers, advertising service providers, product suppliers and service providers which the Dehong school may inform you of.
3. Non-identifiable Personal Data
We may gather statistics with respect to academic performance and applications for admission and share with members of the Dehong or other institutions or publicly disclose such statistics and analytical data, for the purpose of analyzing the operations of the relevant Dehong school or Dehong. Such data will not consist of any Personal Data.
Save as permissible above, we will only disclose your Personal Data to third parties or the public with your consent or based on applicable laws and regulations.
Managing Your Personal Data
If you wish to access or modify your Personal Data, or to request us to delete your Personal Data in accordance with provisions of applicable laws and regulations, you can reach us via the contact information in this Privacy Policy to access, modify or delete your Personal Data. We may require you to provide proof of identification to verify you have the right to make such a request.
If you wish to change or withdraw your consent regarding Personal Data collection and use, you may reach us via the contact information in this Privacy Policy. We may require you to provide a necessary proof of identification to verify you have the right to make such a request. However, your decision to withdraw consent will not affect our previous handling of your Personal Data.
We may decline your requests if the laws and regulations so require. For some requests, additional time may be needed to process your request. Even if we delete your child’s Personal Data upon your request or you successfully withdraw your consent, we still have the right to retain and use anonymized data that we have collected based on your earlier consent. Such anonymized data will not be personally identifiable.
You have an absolute right to opt-out of direct marketing at any time. You may reach us via the contact information in this Privacy Policy.
Links to Other Sites
Dehong accepts no responsibility for the content of third party sites linked to or by this Website or by any other Dehong school website, which you view at your own risk.
Copyright
All information, materials, images, design, content, and data and any other form of intellectual property displayed on the Website are the exclusive property of Dehong and its affiliates. We assert our rights to ownership and control over all aspects of the content herein, including but not limited to text, graphics, logos, design, and any other creative elements, except for third-party intellectual property incorporated under license or with permission. These assets are protected by applicable intellectual property laws. You may not reproduce, sell, publish, distribute, or reprint any of these from the Website for any purpose without our explicit written consent. Any unauthorized use or distribution will be considered a violation of our intellectual property rights and will be enforced to the fullest extent of the law.
Contact Information
If you have any questions, comments, suggestions or requests, including but not limited to requests regarding the management of your Personal Data, please contact us by sending an email to [email protected]
Last updated Sep 2024
